
The poster
The street needs the same still you already shot, pasted on a wall, not a new pair.

Start with the product and the brand guide. Ellie makes the cafe window, the pasted poster, and the night walk, then keeps the set together.
Add it, choose the scene, and keep what works.
Step 01
Start from the catalog photo and the brand guide.

Step 02
Ask for the window, the wall, or the wet street.

Step 03
File the frames so the next brief uses the same pair.

Hale is a fictional pair of sunglasses: thin matte-black metal, amber lenses. The stills below were made for this page. They are not a customer brand.

The street needs the same still you already shot, pasted on a wall, not a new pair.

Social wants people and late light, not another packshot on a sweep.

The evening placement needs a wet street, with the same lenses catching a lamp.

The frame and the lenses, close enough to check.

The same pair, left on a marble table in the rain.
The same kind of brief: a product, a brand, and a scene Ellie can keep refining.

Packshots and lifestyle frames grounded in the catalog.

Form studies and material close-ups of the same object.

One mark, on the shop, the print, and the street.

Editorial stills with fabric, color, and product.

Quiet rooms with materials placed in the light.

A piece of furniture placed in the room it belongs in.

A bright scene, covered in different shots.

Images and short scenes from your brand and catalog.

Product mockups from your editor, saved into the repo.